Budget Optimization &
500% Lead Growth with
Google Ads.
How we maximized campaign efficiency for a psychology clinic without increasing ad spend.
Lead Growth
More potential clients month over month.
More Clicks
+42.8% impressions at the same budget.
Lower CPC
Average cost-per-click reduced by 27.5%.
More Sessions
+50.55% engaged sessions (28-day window).
Key Campaign Metrics
Campaign Results MoM
Comparison: previous vs current period (28 days)
The Goal:
NaMyśli is a psychology clinic offering individual and group therapy sessions. With growing demand for mental health services, they needed to scale their client acquisition quickly while keeping ad spend under control.
Key Objectives
- Grow the number of new therapy clients
- Increase website traffic from paid search
- Secure visibility for local search queries
- Lower the cost of acquiring each new patient
The Obstacle:
The psychological services niche is sensitive and tightly regulated in advertising. High CPC rates and restrictive ad policies made it critical to optimize every aspect of the campaign rather than simply increasing the budget.
We implemented a comprehensive 4-step execution plan.
Campaign Audit & Restructure
We conducted a full audit of existing campaigns — identifying wasted spend, poor-performing keywords, and low-quality ad groups. We rebuilt the account structure from the ground up around high-intent queries.
Ad Copy & Landing Page Optimization
We rewrote all ad creatives to speak directly to patient needs. Landing pages were streamlined to reduce friction, making it easier for visitors to book a consultation in just a few clicks.
Bid Strategy & Audience Targeting
We switched to Smart Bidding strategies optimized for conversions, refined geographic targeting to the clinic's catchment area, and built custom audience segments to improve ad relevance and reduce wasted impressions.
Ongoing Monitoring & A/B Testing
We implemented a continuous testing loop — running A/B tests on headlines, descriptions, and calls to action every two weeks. This iterative approach drove steady improvements in CTR and conversion rate over time.
Anna Kowalska
Founder of NaMyśli
What does the Customer say?
"We were sceptical about paid advertising at first, but the results exceeded every expectation. Within a single month, our enquiries skyrocketed while our cost per patient actually dropped. The team truly understands how to make a limited budget work as hard as possible."
Anna Kowalska
Founder of NaMyśli