Dominating Local Search:
Top Google Positions &
1300% Conversion Growth.
How we helped a modern dental clinic win against strong competition in Warsaw.
Increase in Conversions
More appointments booked directly via website.
Search Visibility Growth
Dominating high-volume keywords (KD 86+).
More Ranked Keywords
Expanded reach across local medical terms.
Key Rankings Achieved
Traffic & Events Surge
Comparison: 2022 vs 2023 (YoY)
The Goal:
Denta City is a modern dental clinic in Warsaw that also offers aesthetic medicine services. Operating in one of the most competitive markets in Poland, they needed a breakthrough in online visibility to attract new patients and grow sales.
Key Objectives
- Improve visibility in Google for local phrases (Warsaw)
- Increase high-quality organic traffic
- Attract more patients for specific treatments
- Boost conversion rates and service sales
The Obstacle:
Extremely strong competition in Warsaw, especially for high-potential keywords with high difficulty (KD). The main phrase "Dentist Warsaw" has a search volume of over 6,500 and KD of 86 — one of the hardest in the local medical market.
We implemented a comprehensive 4-step execution plan.
Audit & Keyword Strategy
We started with a full technical, content, and UX audit. We analyzed competitors and selected a set of high-priority keywords, focusing on local queries with high conversion potential.
Website Optimization
We implemented technical fixes, optimized headers, metadata, and URL structure. Crucially, we improved UX to make contacting the clinic and booking appointments seamless.
Content Marketing
We created valuable content addressing real patient needs — including detailed treatment descriptions, blog posts, and dedicated local landing pages for Warsaw districts.
Link Building
We launched a campaign to acquire high-quality backlinks, focusing specifically on medical industry sources and trusted local directories to build domain authority.
Maria Czajka, MD
Owner of Denta City
What does the Customer say?
"We have been working with Dawid for over 3 years, and I am truly delighted with the progress my company has made. I believe that properly conducted SEO activities are crucial for business success today. In a large city where competition is fierce, thoughtful and regular actions on the website are necessary."
Maria Czajka, MD
Owner of Denta City